by Counseling and Wellness Center of PittsburghMay 25, 2018 building a therapy business, counseling referrals, therapy referrals0 comments
Getting Referrals for your Therapy Business
We know that for many therapists and counselors who are starting out opening a practice the day your open is such an exciting moment. So many new therapists have asked us, how do you get referrals, in our effort to help, we will share with you some time tested tips. You look forward to the day and after years of education and gaining a professional counseling license, you put you plan into action and with big dreams and great intentions, you hang your shingle. All of those years, you likely imagined that when you start doing business the clients would be flooding your waiting room. There are many parts to managing the business of therapy that are confusing for newcomers and completely prevent great therapists from gaining the momentum that is needed to sustain their dream. The biggest hurdle in opening their practice is usually gaining referral sources. We know that its really is hard in today’s market to get noticed and to then be able to build a therapy business. We know that no-matter how effective and competent a counselor, therapist, or psychologist, without being put in touch with a steady referral source, the clinician will end up frustrated and then become one of the many practices that opens and shortly after, dreams deflated, then forced to close ending up thousands of dollars in debt, without any business to show for their efforts. We want to help therapists to keep their dreams alive, and their doors open so that they are able to serve the children, adults, families, and couples who need them. Being in service to the populations that need us is what we are all aiming to do. Please read our 4 tips for gaining referrals for your counseling or therapy practice.
- Choose a Specialty
If your education hasn’t already provided you with a market specialty take a long look at exactly what kind of therapy that you want to provide and to who. Being broad and too general isn’t very well marketable, don’t blend in, your goal is to stand out. You will only go so far if you spend your time researching the things that every other therapist and practice in your area are doing. Even better if you can fill a niche that has not yet been offered in your area. For instance, marriage counseling specializing in infidelity, or therapy for depression, grief counseling, child therapy counseling for anxiety disorders are specialties which can help you to stand out in a crowded market.
- Take advantage of referral sources such as Psychology Today
This is a reputable and consistent place that most therapists use to gain their referrals. While some counselors feel that the services are too pricey they really are worth their weight in the number of referrals that they provide. Another helpful hint is to make sure you check only the kinds of therapy, ie specialties that you want to offer, don’t be afraid to have a narrow focus so that the appropriate clients find you. One referral that leads you to a client who you can really help is worth way more than several of those who you can only do sub-par work with.
- Provide therapy within your area of Expertise
One mistake that new therapists make is that in being desperate for clients they take any folks who come through their door without having proper regard for their specialty focus. They may end up making mistakes and even worse, ending up with a malpractice lawsuit. By providing counseling that is informed and specialty focus, you increase your client’s chances of having great outcomes.
- Use Pay-Per-Click Advertising
Pay per click advertising is the best way to rapidly generate internet leads. By working directly with Google, paying for an account that will generate abundant referral sources for your specific therapy specialty. This fantastic service can be set up in minutes and google also offers lots of support for how to get this going quickly without making any errors. It really is efficient and allows you to funnel in the appropriate kinds of clients to have your counseling business booming.
Good luck new therapy comers, we know that there are so many people who will benefit from the services that our fellow friends in the counseling field have to offer, keep working at it and your therapy dreams will come true.
Your Friends at The Counseling and Wellness Center of Pittsburgh
830 Western Avenue
Pittsburgh Pa, 15233
2539 Monroeville Blvd
Monroeville PA 15146
We proudly serve integrative counseling and wellness solutions to the individuals, couples, and families of Pittsburgh, Monroeville, and all of Western Pennsylvania. We also proudly offer business consulting for our fellow therapists who are just starting out in the field, all services can be provided via skype for your convenience and service.Learn More