The Sober Curious Movement Popularized by Gen Z

What is Sober Curious?

In a world that often glorifies the indulgence of alcohol, a quiet revolution is underway. Enter the “sober curious” movement, a term coined by author Ruby Warrington in her book “Sober Curious: The Blissful Sleep, Greater Focus, Limitless Presence, and Deep Connection Awaiting Us All on the Other Side of Alcohol.” This movement encourages individuals to question their relationship with alcohol and explore a life of sobriety or mindful drinking.

The sober curious movement primarily involves younger Millennials and Gen Z individuals who consciously opt for sobriety, both independently and in social settings, without overusing or abusing alcohol. 

According to a survey from NC Solutions, in 2024, 61% of individuals from Generation Z expressed their intention to decrease their alcohol consumption, a significant rise from the 40% reported in 2023. Additionally, Millennials are showing a growing interest in the sober curious lifestyle, with nearly half of those surveyed indicating their plans to reduce alcohol consumption in 2024, marking a 26% increase compared to the previous year.

This trend is driven by various factors such as financial savings, enhancements in mental and physical well-being, a desire for lifestyle alterations, and weight management. Moreover, many individuals prioritize being fully engaged in social interactions, noting that events centered around alcohol tend to prioritize drinking over authentic social bonding.

At its core, being sober curious is about cultivating awareness around alcohol consumption and its effects on our well-being. It’s not about labeling oneself as strictly sober or completely abstaining from alcohol, but rather about making conscious choices that align with personal health, values, and goals. Additionally, some cite experiences of growing up in environments affected by alcoholism, motivating them to avoid replicating such dynamics in their own lives.

Sober Curious = Mindfulness?

One of the key aspects of the sober curious movement is mindfulness. It prompts individuals to examine their reasons for drinking and to approach alcohol with intention rather than habit. This can involve experimenting with periods of sobriety, participating in alcohol-free events, or simply being more mindful of how alcohol impacts one’s body and mind. Also many bars now offer “mocktails” as a regular part of their menu, helping sober curious individuals have additional options while being out with friends. 

For many, embracing a sober curious lifestyle leads to a profound sense of empowerment. It offers an opportunity to break free from societal pressures and expectations surrounding alcohol consumption, and instead, to prioritize mental clarity, physical health, and authentic connections.

The Sober Curious Lifestyle is Not About Deprivation

The sober curious movement is not about deprivation; it’s about discovering the abundance of experiences available beyond alcohol. From engaging in sober social activities to exploring new hobbies and interests, individuals are finding fulfillment and joy in a life untethered to alcohol.

Embracing sobriety or mindful drinking doesn’t mean foregoing enjoyment. In fact, many sober curious advocates emphasize the enhanced quality of life that comes with greater presence and clarity. By redefining their relationship with alcohol, individuals are unlocking new levels of creativity, productivity, and overall well-being.

In a culture that often equates alcohol with celebration and relaxation, the sober curious movement offers a refreshing perspective. By choosing sobriety as a proactive step, they empower themselves to make choices about their alcohol consumption without committing to long-term abstinence.

So whether you’re completely sober, sober curious, or simply seeking a healthier balance, the journey towards mindful consumption is one worth embarking on.

Written by Ang Scotto (they/them), LSW

Reviewed by Joe Marzano, MA, LPC, CAADC and Clinical Supervisor at Counseling and Wellness Center of Pittsburgh